ABOUT:TIME

Minimal watch concept created in 10 weeks at the University of Oregon

Our lives today are strictly segmented by Time. Smart watches measure our every movement, quantifying our lives into infinitesimally more precise structures. ABOUT:TIME challenges the user to relax their grip on exactitude and appreciate each moment.

Inspiration

Minimalist design and Brutalist architecture helped to influence ABOUT:TIME, providing as little distraction as possible to the wearer.

Design

Part of the challenge was to create a watch that was minimal, yet functional. A face without numbers offers an estimation of the time, but must be immediately legible.